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Associate Marketing Manager

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Sales & Marketing
📅
1819Q Requisition #
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JOB SUMMARY:
The Associate Marketing Manager is an entry level marketing position responsible for driving product marketing strategies and programs for a focused set of products consistent with overall business objectives for Midmark Corporation.

ESSENTIAL/PRIMARY DUTIES:
  • Ensures consistent product and marketing messaging throughout all communication mediums in
  • order to deliver clear product support
  • Generate marketing print and digital materials to clearly articulate the attributes of the product or category, including promotional, advertising, literature and web content
  • Develops training materials for internal customer service, technical service, internal and external sales organizations
  • Works with Product Managers to develop new product launch plans 
  • Act as the category expert or person for needed support from sales, customer service and technical service
  • Monitors existing product performance via key metrics (growth, market share, mix, etc.)
  • Monitors environment in core product categories
  • Manages category pricing and forecasting for financial and operational planning

SECONDARY DUTIES:
  • Monthly financial and operational demand planning
  • Trade show participation 
  • Product training for internal (sales, customer experience) and external (dealer, customers) audiences

EDUCATION and/or EXPERIENCE:
  • BS/BA degree in Business; MBA desirable, +2 years’ experience in marketing or product management

COMPETENCY/SKILL REQUIREMENTS: 
  • Strong communication, analytical and financial skills
  • Proficient in understanding technical product aspects
  • Proficient in Microsoft Office applications, including Outlook, Excel and Word

SUPERVISORY RESPONSIBILITIES: 
  • N/A

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