Settings

Content and Social Media/Copywriter

📁
Sales & Marketing
📅
181B6 Requisition #
Apply for Job
Share this Job
Sign Up for Job Alerts
JOB SUMMARY:
A creative B2B copywriter/content creator responsible for developing our brand voice, driving creative concepts and writing copy to build our global dental and animal health business units. Must have proven success researching and writing content across traditional Marketing mediums, and building and managing digital programs. This role requires a high level of creativity, attention to detail, and project management skills.

ESSENTIAL/PRIMARY DUTIES:
Content:
  • Develop a strong brand voice to help build deeper relationships with customers and dealers.
  • Partner with internal teams to define message maps and communications plans.
  • Drive compelling creative concepts and creates copy to present our dental and animal health solutions through advertising, updated literature, web content, video, digital programs and sales tools.  
  • Develop a plan and manage content for automated Marketing campaigns to nurture prospects and strengthen customer relationships.
  • Develop relationships with key media to gain press exposure; keep a content calendar.
  • Creates thought leadership pieces including white papers, case studies, etc.
  • Work with Corporate Communications to align content and calendars via HootSuite to meet brand guidelines and to support Midmark’s strategy.
Social Media:
  • Manage the two Business Unit’s social media profiles and presence, currently including Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube and Instagram.
  • Create shareable content appropriate for specific networks to grow the brand.
  • Work alongside other marketers and content producers to help distribute content that educates and entertains our audience.

SECONDARY DUTIES:
  • As requested

EDUCATION and/or EXPERIENCE:
  • BA/BS degree; 3-5 years working experience.
  • Experience producing creative Marketing content and managing social networks. Candidates must provide writing portfolios to be considered.
  • Bi-lingual capabilities are a plus.

COMPETENCY/SKILL REQUIREMENTS:
  • Highly creative, strong writing skills; produces strategically relevant work.
  • Must know Microsoft applications (Outlook, Word, Power Point); strong working knowledge of social media and marketing automation platforms.
  • Should possess excellent organization and presentation skills.
  • Excellent communication skills, both written and verbal with a strong attention to detail.

My Profile

Create and manage profiles for future opportunities.

Go to Profile

My Submissions

Track your opportunities.

My Submissions

Similar Listings

Versailles, Ohio, United States

📁 Sales & Marketing

Requisition #: 1819Q

Versailles, Ohio, United States

📁 Sales & Marketing

Requisition #: 18193

Versailles, Ohio, United States

📁 Sales & Marketing

Requisition #: 18198