Downstream Product Marketing Manager

Sales & Marketing
181AO Requisition #
The Downstream Product Marketing Manager will be responsible for establishing and driving product marketing strategies and programs consistent with overall business objectives for Midmark Corporation. They will be the commercial facing expert on all things related to his product category. Responsible for driving growth and revenue while removing barriers to adoption driving the commercial marketing support for her/his product category. He/She will create and lead execution of downstream product marketing activities (launches, campaigns, initiatives) to support her/his Product category.  He/she also manages the ongoing enhancements to be made and lifecycle decisions for the product.

  • Develops marketing strategies within the product segment to achieve stated revenues objectives
  • Execute strategic launches of new products, effective product placement, market share maintenance, accurate forecasting, and overall revenue targets within the market
  • Ensures consistent product and marketing messaging throughout all communication mediums in order to deliver clear product support
  • Generate marketing print and digital materials to clearly articulate the attributes of the product or category, including promotional, advertising, literature and web content
  • Develops training materials for internal customer service, technical service, internal and external sales organizations
  • Works with Product Managers to develop new product launch plans
  • Act as the category expert or person for needed support from sales, customer service and technical service
  • Monitors existing product performance via key metrics (growth, market share, mix, etc.)
  • Monitors environment in core product categories
  • Manages category pricing and forecasting for financial and operational planning
  • Manages third party relationships for product category including KOLs and potential partnerships

  • Monthly financial and operational demand planning
  • Trade show participation
  • Annual strategic plan support
  • Product training for internal (sales, customer experience) and external (dealer, customers) audiences

  • BS/BA degree in Business; MBA desirable, +4 years’ experience in marketing or product management
  • Experience working for a Manufacturing company 
  • Experience with products that are medically/clinically oriented

  • Ability to lead cross-functional teams
  • Strong analytical and financial skills
  • Proficient in understanding technical product aspects
  • Healthcare products, medical devices or medical furniture experience preferred
  • Proficient in Microsoft Office applications, including Outlook, Excel and Word
  • Strong presentation and training skills

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