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JOB SUMMARY:
Assists the Upstream Marketing Director to execute the organizational strategy through the use of upstream market assessments, observational customer research, and business case development and product development activities within a regulated Product Realization process.  The product manager will create and manage product roadmaps to assure that new products have an associated value proposition that can be clearly differentiated by the customer.  This work involves products and services in the pipeline that are pre-commercialization, a.k.a. upstream.  As the Product Manager, you will work directly with divisional leadership, end customers, research firms and product development teams.  

ESSENTIAL/PRIMARY DUTIES:
  • Developing and executing strategic marketing plans and programs, both short- and long-term, to ensure the profitable growth and market share of the portfolio
  • Identifying new market opportunities and creating project proposals (includes Portfolio gap needs)
  • Directly responsible for the leadership (and ownership) of a project from ideation, through the business case phase, and then being the lead marketing teammate through the product development phase, working with the engineering manager.    He/she will communicate with downstream Marketing Manager during the early phases and development phase to ensure a successful launch into the market.
  • Planning, organizing and attending strategic customer site visits
  • Assisting the creation of effective marketing tools to meet the needs of the field sales force
  • Directly responsible for the development and ownership of the Market Requirements Document (MRD) within the new product development process.
  • Works closely with a Marketing Manager to generate field support materials for and trains the sales organization and also develop copy for ads, literature, promotional programs, price lists, and other marketing tools.

SECONDARY DUTIES:
  • Initiates, manages, analyzes, translates, and presents research information to the Director of Upstream Marketing.  Recommends direction or changes to marketing mix based on research results.
  • Will at times work closely with business development in the review and due diligence of business opportunities, such as partnerships or acquisitions.
  • Directly responsible for customer focus groups, advisory boards, and other customer research collection methods.
  • Works closely with the new product development teams to ensure that the product(s) comply with established specifications at a cost permitting acceptable gross margins to the company.

EDUCATION and/or EXPERIENCE:
  • Bachelor’s Degree required, MBA or MS desired
  • 4 years or more experience in Marketing
  • Experience in product development, engineering or science is preferred

COMPETENCY/SKILL REQUIREMENTS: 
  • Performance of financial and quantitative analysis
  • Demonstrated leadership skills
  • Prior field based customer experience is preferred
  • Budgets, forecasts, analysis
  • Demonstrated ability to identify and realize new opportunities
  • Strong communication skills, both verbal and written. Formal presentation skills a definite plus
  • Must be able to accomplish results in a cross-functional team environment, exhibiting formal and informal leadership skills and a strong goal/result oriented.  
  • Strong customer advocacy skills is a requirement

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